In early October, the American Petroleum Institute, the U.S. Chamber of Commerce, the Independent Petroleum Association of America, and the National Foreign Trade Council challenged the rule in court.

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"There is so much energy in the ground that we can access, that it's coming into more people's backyards than ever before, " said Julia Bell, a spokeswoman for the Independent Petroleum Association of America.

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It has set up a rapid response team to counter publicity for the film by using two Washington-based groups that lobby for gas and oil companies: the Independent Petroleum Association of America and Energy in Depth.

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